PR FIRM LAUNCHES FIRST-OF-ITS-KIND TOOL
July 13, 2021
TMI’s PITCHED leads clients and media into new age of source access with easy-to-use platform
Chicago, IL – The world of PR is evolving and the team at TMI (The MAS Ink) is changing the game when it comes to industry standard PR services. Clients want to get their voices out there and media is hungry for stories and expert opinions, but sources don’t always have a way to present themselves to media in a clear manner or without the lift of a contracted PR firm.
TMI Owner, Mika Stambaugh, has developed the solution. PITCHED is a customizable, easy-to-use tool that serves up expert profiles to media with a simple search function.
“Working in news and as a government spokesperson, I saw the disconnect between stories that needed to be told, and media having access to those resources,” said Stambaugh. “PR is a necessity, not a luxury, but not every client needs 24/7 support. It’s a matter of timing and relevance. We want to take the noise out of standard pitching. We want media to get what they need quicker and easier, and we want our clients to find outlets for their message that make sense.”
PITCHED is a subscription-based, tiered-pricing service structured around the needs of our clients, backed by our in-house team of public relations experts prepared to help them meet their PR goals. Client pages are their own with option to edit on-the-fly to keep their messaging current.
This tool is not only structured for our clients, it’s also free and easily accessible to anyone looking for a source. PITCHED is searchable by topic and location returning expert profiles, photos and videos, active pitches and contact information. These experts are media trained and ready to interview, speak on-camera or at events.
“There are many voices that need to be heard and the media needs access to reliable sources for the sake of legitimate reporting,” Stambaugh said. “I love PR and I’m lucky to have had experience in the media world to embrace the needs of both sides. We want to give our clients the amount of support they need and act as a reliable resource for news outlets. We can do that not by pitching harder, but by pitching smarter.”
Media Contact:
Mika Stambaugh
mika@themasink.com
(312) 671-3040
‘ALL I REALLY NEED’ REQUESTS TO LOCAL PR FIRM INSPIRED NEW OPPORTUNITIES FOR CREATIVE GIG ECONOMY
April 19, 2020
Chicago PR Firm Now Offering Businesses Content on Their Own Terms; Bringing New Opportunities to Freelancer Market
Chicago, IL – The MAS Ink (TMI) launched “All I Really Need,” a new a la carte tier-based offering providing P.R. support and several other creative content services as a customized package, both in service level and price point. COVID-19 turned the world upside down, forcing businesses to evaluate all spending. When the quarantine began, TMI heard from local small businesses that needed to spread their message via a one-off press release, implement a new initiative, or produce a short video, but didn’t have the reserves to afford a firm’s monthly retainer.“The entire world is at an impasse right now and the scales are completely leveled. No one knows which direction the future will tip towards,” said TMI Founder and President, Mika Stambaugh. “Through all of this, my mindset has not been ‘how can I keep this going?’ It’s ‘how can I keep us going’, and not just going, but growing? I’m privileged to work with an amazing team of freelancers and contractors and while we are all facing a mountain of setbacks, I’m determined to find opportunity for others.”Creative content production should not be written off as a luxury. It’s a need, not a nice-to-have. The power of P.R. wields financial growth and stability for businesses as well as those that provide the service. It may not be required daily or weekly, but it certainly has proven to be something businesses and brands should not do without.“P.R. is so much more than just media exposure. With our new custom-package options we can meet the level of content you need, big or small, while creating jobs for people with industry experience looking for work opportunities,” Stambaugh said. “You don’t have to compromise or choose quantity over quality. It’s what you need, how you need it, with your budget in mind. TMI’s motto is ‘P.R. With Purpose’ and we take that to heart. Your needs, are our purpose.”Whether you need a logo designed and a monthly press release, or short-term support for an upcoming event with write-ups for promos on social media, TMI is prepared to design a package based on those needs, backed by a growing pool of freelancers to carry them out. For pricing and package information visit www.themasink.com.
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